“Yet too few brands have invested in email-specific style documents.”. Asking a question in the subject line can be an attention-seeking strategy. Thankfully, more brands are seeing the need to add email-specific content to their style guides, with 18% more brands creating email brand guidelines since 2016. “Not Cool, Guys”: BuzzFeed is known for its unique and interesting content. If you do not set the content, then email clients like Gmail, Outlook, etc. For example, while inviting people to a hockey legend dinner, the email subject line can be, “Dine with Bruins legend Bobby Orr” rather than a generic one. Do not say for the subject “Letter” 2. “What They Eat In Prison”, “DO NOT Commit These Instagram Atrocities”: A catchy language always urges the reader to look forward to some interesting stuff. Home >> Email subject lines >> 35 great B2B subject lines Business-to-business emails can be used to get customers to sign up for a free trial, encourage them to attend a webinar or teach them to use your products or services better. Save my name, email, and website in this browser for the next time I comment. A subject line with contains numbers will get more attention than the one which is vague. 8. Instead, you should be using…. This comes as a reference from the movie The Princess Bride. Keep it short and sweet - it’s an email, not a novel Briefly list previous brand collaborations or showcase your skillset The “How to” subject line formula works so well because it forces you to … “Uh-oh, your prescription is expiring”: Using conversational words like “uh-oh invokes the fear of missing out and Warby Parker used it to attract you to the fact that you probably need new glasses. Subscribe to Litmus Weekly to get your weekly dose of email inspiration, tips, and tricks, right in your inbox. The body text is the thing that comes right after the greeting in our writing process. Urgency: Using urgency is a classic approach and generally works because it compels the reader to take immediate action or at least gives the feeling that something is of utmost urgency. 18. See more ideas about email design, food, email template design. Should your brand use emojis in its subject lines? Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Writing How Holiday-Themed Email Campaigns Perform Ayaz Nanji Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing. Relevance: One of the most important things for subscribers is to receive timely and trendy information. “In email, marketers need to address the general lack of brand context and the lower attention span typical of the inbox experience,” says Katya Hoogerhuis, Associate Creative Director at Shaw + Scott. Image style. Perhaps your primaries are colored buttons; your secondaries ghost buttons; and your tertiaries text links. List the brands you’re featuring at the … “10 bizarre money habits making Millennials richer”: Subject lines that are leading will always urge the recipient to know more about the subject. Why it’s great: Appcues has amazing email subject lines. “The price dropped for something in your cart”, 19. 15. As we explain in our Guide to Understanding Retina Images in HTML Emails, you’ll want to save your images at double the height and width intended and then specify that intended size in the tag. Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? “1,750 points for you. “We have found a good system is to plan for two ‘style guide windows’ per year,” says Caldwell. However, do not be too obscure that the email gets reported as spam. Make it clear in the subject line because confusing and false subject lines can lead to lower open rates and higher unsubscribe rates. Use either a question or an exclamation at a time. Yours should include language, images, and other assets for: The flipside of frequently used content is personalized content, which will vary from email to email depending upon who the subscriber is. CTA language. Here are some more on Holiday Email Subject Lines. Hey Influencer, Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses. Invention & Inspiration: Building a Better World We’re on the hunt for the [your niche] industry’s most talented and influential content creators. Chances are that your brand style guide has many variations of image-based and